I operated as the creative support lead and strategic consultant, bridging visual identity, marketing, and operational systems. The project included advising on fonts, graphics, and brand consistency for signage, mailers, and catalogs.Applied Montserrat + Lato typography.Defined Staxx Blue (#0045AD), Staxx Green (#6EB43F), and accent colors.Designed signage color system: Hot Deals = Red, Clearanc

Convict Leather produces handcrafted leather goods, with a focus on quality and customer collaboration. The company’s products are designed for home, personal, and recreational use, with a specialty in BDSM/fetish gear. High-quality hides and hardware Customization options to meet individual needs Focus on functionality, durability, and comfort

Developed brand guidelines to define the brand's voice, tone, visual elements, and messaging. Voice: Friendly, Passionate, and Authentic. Visual Elements: Color palette, fonts, and logo usage. Messaging: Taglines and key messages.

The Dungeon Experience is an upscale BDSM and kink lifestyle venue inspired by the Eyes Wide Shut aesthetic. The venue featured themed playrooms and AV-equipped studios.Sober social lounge with kava and compliant beverage options.Robust consent-first protocols and no-phone zones.Tiered membership system for curated access.