Asel
Torogulova
Pittsburgh, PA
Asel Torogulova is a results-driven Product Manager specializing in AI/ML, AdTech, and MarTech. She holds a Master's in Integrated Innovation for Products and Services from Carnegie Mellon University and a Bachelor's in Linguistics. At Try Your Best, Asel led a signup flow redesign, fixing a 73% drop-off and acquiring 33% more high-intent users who generated 9M brand-content interactions and doubled UGC rates. She also launched a core retention feature, increasing WAU by 20% and reactivating 15% of dormant users, driving $200K weekly revenue. Asel streamlined the Publisher Dashboard, cutting time-to-publish by 66% and boosting content supply by 25%. At DITTTO, she spearheaded the 0-to-1 development of an AI Ads suite, acquiring 1.5K advertisers and cutting time-to-first-publish from two weeks to 10 minutes. She architected a RAG system, improving messaging consistency to 88% and reducing manual ad edits by 30%. Asel drives significant revenue growth and user engagement through innovative product development and strategic execution.
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Experience
My professional journey and the amazing teams I've been part of
Product Manager, Intern
Try Your Best
Jun 2025 — Aug 2025
Led end-to-end redesign of signup flow with UI/UX and Engineering to fix 73% pre-activation drop-off, acquiring 33% (17 to 50%) high-intent users who drove 9M brand-content interactions and 2X'd UGC rate
Launched core retention feature for 2M users to reduce post-signup churn that increased WAU by 20% and reactivated 15% of dormant users while driving 200K in weekly revenue across 100+ brand accounts
Streamlined Publisher Dashboard (v2) by translating brand discovery (25 interviews, 10 usability) into technical specs, user flows that cut time-to-publish by 66% (30 to 10 min) post-launch and boosted content supply by 25%
Secured Q4 roadmap buy-in for LLM sentiment analysis feature by presenting technical trade-offs on accuracy, latency, cost to senior leadership, projected to lift 20% ROAS and cut insight latency to real-time vs 2 weeks
Acquired 33% (17 to 50%) high-intent users
Drove 9M brand-content interactions
2X'd UGC rate
Increased WAU by 20%
Reactivated 15% of dormant users
Drove 200K in weekly revenue
Cut time-to-publish by 66% (30 to 10 min)
Boosted content supply by 25%
Projected to lift 20% ROAS
Cut insight latency to real-time
Product Manager (0-to-1 AI AdTech/MarTech)
DITTTO
Jan 2024 — Jun 2024
Led the 0-to-1 development of a self-serve AI Ads suite by owning the end‑to‑end lifecycle from conception and technical requirements to MVP launch in 6 weeks, acquiring 1.5K advertisers through 3 subsequent feature rollouts
Owned advertiser discovery (500 SaaS positioning teardowns, 30 interviews) that informed v1 advertiser workflow that cut time-to-first-publish (TTFP) from 2 weeks to 10 min, enabling 600+ campaign launches
Designed and ran A/B experiments on monetization models (subscription vs credits) defining success metrics (ARPU, CTR); shipped credit model with UX and Engineering, lifting free-to-paid conversion by 40% and driving $6K MRR
Partnered with Engineering to architect retrieval-augmented generation (RAG) system instead of fine-tuning to reduce latency and improve messaging consistency (70% → 88%), reducing manual ad edits by 30%
Acquired 1.5K advertisers
Cut time-to-first-publish (TTFP) from 2 weeks to 10 min
Enabled 600+ campaign launches
Lifted free-to-paid conversion by 40%
Driving $6K MRR
Reduced latency and improved messaging consistency (70% → 88%)
Reducing manual ad edits by 30%
Technical Product Manager (GTM & Revenue system)
Glyde
Jun 2021 — Jan 2024
Presented €100M SAM market validation insights (30+ JTBD interviews, competitive analysis) to CEO, BizOp, Sales leadership, driving executive alignment on GTM pivot from D2C to B2B that contributed to 60% of total company revenue
Guided 0-to-1 development of GTM infra with Engineering and Legal by translating API syncing trade-offs into real-time routing logic that auto-qualified ICP-based leads and assigned to Sales reps, generating €1.5M in pipeline and €1M ARR
Scaled repeat-order systems by guiding UX, Engineering, Sales across EU/UK/Asia to ship a signal-triggered system that surfaced re-purchase intent and routed to the right rep, increasing re-purchase rate by 25% and reducing 4-6 figure deal drops
Contributed to 60% of total company revenue
Generated €1.5M in pipeline
Generated €1M ARR
Increasing re-purchase rate by 25%
Reducing 4-6 figure deal drops
Digital Advertising Manager (SEM & Google Ads)
GHA Agency
Sep 2020 — Apr 2021
Optimized search auction performance for 10+ SaaS startups by improving Quality Score drivers (CTR, landing page relevance, ad copy), increasing impression share and driving 40% lift in qualified leads at target ROAS
Driving 40% lift in qualified leads at target ROAS
Education
Where I built the foundation of my expertise
Carnegie Mellon University
Masterʼs Degree in Integrated Innovation for Products and Services (Design, Business, Engineering)
Class of 2025
Jusup Balasagyn Kyrgyz National University
Bachelor's Degree in Linguistics
Class of 2020
Links
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